Privacy Policy
Last Modified: January 01, 2024
1. Introduction to ColdLeadList’s Services
ColdLeadList, operated by coldleadlist.com, offers a variety of data management, distribution, analytics, and marketing services to help clients better understand and engage with their audiences. Our services include, but are not limited to, direct mail, email, display, mobile, and multi-media channels. This Privacy Policy outlines how we collect, use, and share personal information (“PI”) both from third parties and through our website, coldleadlist.com (the “Website”).
This Privacy Policy is provided as a service to consumers and others who want to learn more about the data we handle and how we use it. For details about how to opt out of our database or certain services, please refer to the “Your Choices and Rights” section below.
2. The Types of Data That We Obtain and Use
We receive and handle data from various sources, including consumer-facing companies, business-facing companies, data compilers and suppliers, and public records. The data we handle may include PI, such as names, postal addresses, telephone numbers, and email addresses. We also collect business-to-business (“B2B”) data from public directories, filings, publications, surveys, and subscriptions.
In addition to third-party data, we collect certain information when you visit our Website, as detailed in the “Data Collected On Our Website” section below.
3. Our Services and How We Use Personal Information
We use and make available PI for various purposes related to our products and services, including:
- Targeted Marketing: We help marketers deliver, target, and optimize direct mail, email campaigns, display ads, mobile marketing, and social media marketing.
- Campaign Effectiveness: We assist marketers in measuring the effectiveness of ad campaigns and determining which messages are most likely to be seen or lead to purchases.
- Data Segments: We create consumer attribute sets (“Data Segments”) based on common interests or preferences. These segments help marketers tailor relevant ads and offers to specific groups.
- Cross-Channel Marketing: We help marketers perform cross-channel marketing by analyzing and creating potential marketing audiences through multiple channels.
We may use de-identified PI for online marketing applications, such as web-based, mobile, or cable TV technologies, which often employ cookies and similar technologies. To learn more about these technologies, please refer to the “Cookies, Web Pixels, and Similar Technologies” section below.
4. Data Collected On Our Website
Our Website is primarily directed to businesses, but we welcome consumers interested in our services. When you access the Website or engage with us via email, we may collect the following information:
- Personal Information: We may collect PI when you request or download information, sign up for a newsletter or service, or log in to an application. We use this PI to administer your account, provide services, send communications, respond to inquiries, and analyze website usage.
- Non-Personal Information: We may collect information such as browser type, operating system, IP address, clickstream data, and website usage patterns, even if you do not sign up for an account.
We may use cookies, web beacons, and similar technologies to collect or store this information and target or retarget ads.
5. How We Work With and Share Data With Third Parties
We may share and sell data, including PI and Data Segments, in the following ways:
- Agents and Service Providers: We share data with agents, business partners, and service providers who work on our behalf or help us provide services, including sending targeted ads, performing analytics, or facilitating email and display media.
- Partners: We share or sell data with business and data partners to help tailor advertising and for analytical purposes.
- Corporate Transfers: If ColdLeadList or its significant assets are acquired by another entity, our data will likely be transferred as part of the due diligence and acquisition process.
- Affiliates and Subsidiaries: We may share data with affiliated or subsidiary companies.
- Legal Compliance: We may disclose data if required by law or to protect the rights, property, or safety of ColdLeadList or others.
- Marketing and Business Purposes: We use data collected on our Website for marketing and other business purposes, including sending newsletters and event information.
6. Cookies, Web Pixels, and Similar Technologies
We and our partners use cookies and similar technologies to store information on your device, track your interactions with our Website, and target ads.
- Cookies: Small text files that store information on your computer. You can configure your browser to warn you when cookies are sent or to refuse them, but this may limit your web browsing experience.
- Pixels/Web Beacons: These technologies communicate information from your browser to a web server and can be used to track website visits or email opens.
Our partners may set their own cookies or pixels on your device to collect information about your browsing activities. We may also use cookies to store login information, improve website functionality, and target or re-target marketing efforts.
7. Your Choices and Rights
- Opting Out of ColdLeadList’s Database: You can opt out of our database by emailing us at info@coldleadlist.com. Include your first and last name and current address in the email. We recommend providing any previous addresses to ensure an effective opt-out.
- Opting Out of Data Sharing or Online Targeting: To opt out of data sharing with third parties or online targeting, email us or visit the Network Advertising Initiative or DAA’s AboutAds program. Opt-outs are browser-specific and may need to be repeated if you change devices or clear cookies.
- Accessing, Amending, or Deleting Your PI: To access, amend, or delete your PI, email us at info@coldleadlist.com with your name, address, and the nature of your request.
- Unsubscribing from Emails: You can unsubscribe from our emails by clicking the “unsubscribe” link in the email footer.
- Deleting or Disabling Cookies: You can delete or disable cookies via your browser settings, though this may limit some website features.
8. Contact Policy
When you provide your PI via a form on our Website, you agree that ColdLeadList and its affiliates may use your email and phone number for marketing and analytical purposes. You can opt out at any time by contacting us at info@coldleadlist.com.
9. Security and Data Integrity
We take steps to protect the data we handle through physical and electronic security measures, including encryption and access controls. However, no platform can guarantee 100% protection against unauthorized access.
10. California Residents
California residents have specific rights under the California Consumer Privacy Act (“CCPA”), including the right to know what information we collect, request deletion of PI, and opt out of the sale of PI. To exercise these rights, contact us at info@coldleadlist.com or click “Do Not Sell My Data” at the bottom of this page. We will verify your identity before fulfilling your request.
11. Residents of the European Union and United Kingdom
If you are a resident of the European Union or the United Kingdom, you have rights under the General Data Protection Regulation (“GDPR”), including the right to access, correct, restrict, or delete your PI. To exercise these rights, contact us at info@coldleadlist.com with details about your request and the PI at issue.
12. EU-U.S. Data Privacy Framework Principles
ColdLeadList participates in the EU-U.S. Data Privacy Framework Principles and is committed to complying with these principles regarding the collection, use, and retention of PI transferred from the European Union, the United Kingdom, and Switzerland to the United States. For more details, view our EU-U.S. Data Privacy Framework Notice.